Artist research- Mara Hoffman
Mara Hoffman creates her own fabrics, but she insist to using only recycled fibers, organic and generated materials, which helps to reduce the negative impact of fashion on the environment. She explain, ' We carefully select each mateials, recycled and renewable components and we avoid use fur, learther or feathers'. (Lesso, 2022). Resently, Hoffman has started using digital printing methods for her fabrics (Iredale, 2018). In my project, I would be use digital printing techniques, similar to Mara Hoffman. Digital printing uses less water and reduses waste.
Sephora Mara Hoffman Kaleidescape Escapader (Left) & Reversible Overnighter (Right)
One of the unique aspects of Hoffman’s approach is her focus on detail and creativity. In 2016, Hoffman create a fantastic beauty collection with a attracrive print (Jasmine, 2016). This small bag is perfect for keeping makeup in your purse. It has a water-resistant fabric, so its a good ideas and also you can to easily clean off any smudges. Additionaly, the gold metal brand to emphasing the fashion and unique.
Mara Hoffman’s designs also include intricate patterns and textures that add a special touch to her work. She is great compare colours and patterns to tried experiment with different technique. This inspire me to try different techniques such as embroidery and textile manipulation, in my own designs. I believe that incorporating these techniques can make recycled materials look even more exciting and unique.
This bag has a bright, bolt colours and print that first attracted me. Its made from a sturdy synthetic fabric that's resistant to cratches and water ( Suzanne, 2016) The bag has a unique triangle shape and zips shut at the top. The special brand name printed inside the bag, inspire me to incorporate this ideas in me design.
By using eco-friendly materials and techniques, I hope to create design that are both beautifull and good for planet. Additionaly, Mara Hoffman invited a new Climate Beneficial Fiber is a type of wood that is represent a significant step in sustainable fachion. This wool was developed over several years by working with farmers, scientist, and manufacturers who focus on sustainable practices ( Webb, 2021).
In summary, Mara Hoffman is a great example of how to merge fashion with sustainability. Her use of recycled materials and innovative design techniques inspires me to create my own collection of recycled bike materials. Her work shows that it’s possible to be both stylish and environmentally conscious, which motivates me to follow in her footsteps and produce fashion that is both unique and eco-friendly.
Lesso, Rosie. “Buy Less, Wear More: Mara Hoffman’s Sustainable Fashion.” The Thread, 2022, blog.fabrics-store.com/2022/08/09/buy-less-wear-more-mara-hoffmans-sustainable-fashion/. Accessed 21 Aug. 2024.
Iredale, Jessica. “Mara Hoffman’s Aesthetic and Ethical Overhaul.” WWD, WWD, 6 June 2018, wwd.com/feature/mara-hoffman-overhauled-her-aesthetics-ethics-1202692622/. Accessed 21 Aug. 2024.
Jasmine. “Sephora Mara Hoffman Collection Review | Part II.” The Happy Sloths: Beauty, Makeup, and Skincare Blog with Reviews and Swatches, 21 Aug. 2024, www.thehappysloths.com/2016/07/sephora-mara-hoffman-collection-review-brush-set-universalist-clutch-escapader-overnighter.html. Accessed 21 Aug. 2024.
Webb. B (2021), “How to Create Positive Impact with Natural Materials.” Vogue Business, 17 Feb. 2021, www.voguebusiness.com/sustainability/how-to-create-positive-impact-with-natural-materials-phillip-lim-mara-hoffman.
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