In this post I will be about target market by my collection crochet bags. It will be oriented at woman Millennium generation. Millennials are generation between 18-35 years old, and the first generation 21 century. Millennials love social media. But they do not trust advertising, this is a special features of millennials, there are more skeptical than other generation. They trust more social accounts and
in fact, 23 % millennials say they like to research before they buy something. Near 80% of millennials use their phones to research prices while 68.9% use their phones to read reviews. (Animalz, 2018).
Also, I will be research the millennial generation like as a potential client for my product, one of the bigger motivators is eco-friendliness and also prefer products which are sustainable and durable
The rise of sustainable consumption is linked to a generational change
Generation Millennials are more environmentally than previous generation, prefer products made from recycled materials, millennials are also reported to possess higher levels of environmental concern by virtue of them being born and grown up in an environment of heightened environmental consciousness (Samala, 2019), this explains why millennials to chose bye eco-friendly items.
More than three-quarters of Millennials (77 percent) and 75 percent of Gen Z consumers say cotton is their favorite fabric to wear, according to the Monitor™ survey ( SALFINO, 2019), every year, more Millennials chose a sustainable lifestyle. And they looking for innovation, something new in design which would show their individuality
Based on my target market I know how important in my collection should be sustainable and fashionable. Also my bags are eco-friendliness, comfortable to use and functional for every day. It show my environmental responsibility to build trust my audience. Since my client it is woman Millennial Generation who spent a lot of time in the internet, advertising should be on social media, is important being active it is help to build relationships with costumers and community.
Update:
It is my Ideal Costumer. I done this to use free template in the programme Venngage.
Reference
Price, Tim. ““Generation Green” : How Millennials Will Shape the Circular Economy.” EnvironmentJournal, 13 Nov. 2018, environmentjournal.online/waste-recycling/generation-green-how-millennials-will-shape-the-circular-economy/
Arnett, Dana C. “Marketing to Eco-Conscious Millennials: Dos and Don’ts.” Wicked Bionic, 10 Nov. 2021, wickedbionic.com/blog/marketing-to-eco-conscious-millennials-dos-and-donts.
Animalz. “5 Core Characteristics of Millennials and How to Market Based on Each One.” AdEspresso, 27 Sept. 2018, adespresso.com/blog/marketing-to-millennials/amp/. [Accessed 22 Feb. 2024]
Samala, N. and Katkam, B.S. (2019), “Fashion brands are engaging the millennials: a moderated- mediation model of customer-brand engagement, participation, and involvement”, Young Consumers, Vol. 21 No. 2, pp. 233-253.
SALFINO, CATHERINE . “Sustainability & Transparency.” Cotton Lifestyle Monitor, 28 Feb. 2019, lemonitor.cottoninc.com/sustainability-transparency/.
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