Creating An Adrert : research

My target market consists of the young Gen Z generation, born between the mid-1990s and early 2010s.  The "Sport is your life" advert is made for active Gen Z individuals who interest in sports, fitness, and active lifestyle. The advert underscores the importance of sports in their lives.

Fitness Marketing

Gen Z also cares about staying active and healthy, their into all kinds of sport and fitness activities.

Moreover, the slogan can inspire people to be more active. 

Having helped shape a culture where fitness is a social media mainstay, Gen Z are frequently dubbed ‘Generation Active’ – and 36% of them are already exercising regularly. But this is just the tip of the iceberg(Mills, 2023)

Half of Gen Z wants to exercise regularly but needs help starting, they see fitness as part of a lifestyle, not just for body shape, but for feeling good. They value diversity and staying healthy.

Gen Z is increasingly interested in taking care of their mental and emotional health in addition to their physical health. Why? Harmony Healthcare IT research reveals that 42% of Gen Zers have been diagnosed with a mental health condition and 68% say it was because of the pandemic (Healthcare, 2023).

Basically, it is a strong message that show how much sport can mean to someone, physically and emotionally.

Referance 

Zealand (www.bka.co.nz), Bka Digital Outfitters, Auckland, New. “Landmark Report Lifts the Lid on Gen Z Fitness.” Les Mills, 2023


“How to Market Fitness Based on How Gen X, Y and Z Choose Their Gym.” Alphagraphics, 21 Mar. 2018

Healthcare, Harmony . “7 Leading Gen Z Fitness Trends | WellnessLiving.” Blog | WellnessLiving, 25 Apr. 2023, www.wellnessliving.com/blog/7-leading-gen-z-fitness-trends/#:~:text=Gen%20Zers%20loves%20to%20mix.